Who we are
Owned and operated by Dorian and Noah Hamilton, Pure Muscle Athletics is the new premium equipment store in Canada.
Two years ago we opened Pure Muscle + Fitness, a home to Canada's biggest names in bodybuilding and top performing athletes of Mr. Olympia.
We felt that the industry needed people who could provide insight on developing gyms. The industry needed a new look on athletic training facilities.
We know gyms. We know athletes. We’re here to provide you with the best, most dominating products in the industry.